https://spazioluma.com www.spazioluma.com Sat, 25 Feb 2023 14:59:41 +0000 https://spazioluma.com en https://spazioluma.com/Main-Page Sat, 25 Feb 2023 14:59:41 +0000 www.spazioluma.com https://spazioluma.com/Main-Page ART DIRECTION ADIDAS X ARCHIVIO ELEGANZA FW 25/26 <img width="5500" height="8250" width_o="5500" height_o="8250" data-src="https://freight.cargo.site/t/original/i/bc47fd2f48e690d442163a2152569ffa0a44c5c7b276f6a687e0a8f5a363a89d/EFT-ADI-2026-4275-copia.jpg" data-mid="247224020" border="0" src="https://freight.cargo.site/w/1000/i/bc47fd2f48e690d442163a2152569ffa0a44c5c7b276f6a687e0a8f5a363a89d/EFT-ADI-2026-4275-copia.jpg" />For the editorial shoot of the Eleganza Football Tournament, I took on the role of art director with the goal of fusing design culture and football <img width="3935" height="5492" width_o="3935" height_o="5492" data-src="https://freight.cargo.site/t/original/i/e0236be3d6faf6d82b5a68d4179f2d621bf299028f995fd98f5e54209075e259/EFT-ADI-2026-4051-copia.jpg" data-mid="247223927" border="0" src="https://freight.cargo.site/w/1000/i/e0236be3d6faf6d82b5a68d4179f2d621bf299028f995fd98f5e54209075e259/EFT-ADI-2026-4051-copia.jpg" />ART DIRECTION DAR | PERSONAL CARE <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/5ed2afb8522b71ab748d9af81871d40d30676f59b5003cb71f7dd7aba8512d02/S26_DAR_Febbraio4714.jpg" data-mid="247224279" border="0" src="https://freight.cargo.site/w/1000/i/5ed2afb8522b71ab748d9af81871d40d30676f59b5003cb71f7dd7aba8512d02/S26_DAR_Febbraio4714.jpg" />I managed the social brand identity for DAR, one of the most contemporary and futuristic salons in Milan. the hairstyling salon. <img width="3072" height="5504" width_o="3072" height_o="5504" data-src="https://freight.cargo.site/t/original/i/3c66617d5915960073ed321ff8b8a4206374e510f03ba1ddc35a88bb24cdbe6d/hf_20260204_122448_a6076314-724d-4ed7-93c1-8b58de4364f5.png" data-mid="247224269" border="0" src="https://freight.cargo.site/w/1000/i/3c66617d5915960073ed321ff8b8a4206374e510f03ba1ddc35a88bb24cdbe6d/hf_20260204_122448_a6076314-724d-4ed7-93c1-8b58de4364f5.png" /> <img width="959" height="1198" width_o="959" height_o="1198" data-src="https://freight.cargo.site/t/original/i/3e335314a01fa7a76c7159cd6877234b8b99409aedc739b060fe0e5e2fef45e1/Screenshot-2025-09-30-alle-12.03.43.png" data-mid="238834705" border="0" src="https://freight.cargo.site/w/959/i/3e335314a01fa7a76c7159cd6877234b8b99409aedc739b060fe0e5e2fef45e1/Screenshot-2025-09-30-alle-12.03.43.png" /> <img width="957" height="1205" width_o="957" height_o="1205" data-src="https://freight.cargo.site/t/original/i/95b461e7c8e9db90bcc0dceba18e94affbed28fc1d7b972405a14b4d840a917e/Screenshot-2025-09-30-alle-12.03.51.png" data-mid="238834706" border="0" data-scale="61" src="https://freight.cargo.site/w/957/i/95b461e7c8e9db90bcc0dceba18e94affbed28fc1d7b972405a14b4d840a917e/Screenshot-2025-09-30-alle-12.03.51.png" /> ART DIRECTIONPOMELLATO ADV SUMMER CAMPAIGN At Pomellato, I shape the visual storytelling behind our digital campaigns, leading the creative direction of the shoots featured on our social media and website ART DIRECTION ADIDAS X ARCHIVIO ELEGANZA SS 24/25 <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e6678e7def21bf3e2a039dc3f56e1fd317e5e6d39bd2801642b877412616d70c/7_ELEGANZA_EFT_SS25_7_ELEGANZA_0227.jpg" data-mid="238607687" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/e6678e7def21bf3e2a039dc3f56e1fd317e5e6d39bd2801642b877412616d70c/7_ELEGANZA_EFT_SS25_7_ELEGANZA_0227.jpg" /> For the editorial shoot of the Eleganza Football Tournament, I took on the role of art director with the goal of fusing design culture and football <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/30b6b145f8c8ca1909f5fe35e0e5948ae0428d85d6a26e4d4c9b55d178a212b0/1_HIGHSNOB_EFT_SS25_1_HIGHSNOB_0493.jpg" data-mid="238607689" border="0" src="https://freight.cargo.site/w/1000/i/30b6b145f8c8ca1909f5fe35e0e5948ae0428d85d6a26e4d4c9b55d178a212b0/1_HIGHSNOB_EFT_SS25_1_HIGHSNOB_0493.jpg" /> <img width="1701" height="2542" width_o="1701" height_o="2542" data-src="https://freight.cargo.site/t/original/i/f227629c029f9a2efdd6752eb93450547a3ae68f0982325422dd7de634923fa0/Mockup_Patatine-copia-3.png" data-mid="205652333" border="0" src="https://freight.cargo.site/w/1000/i/f227629c029f9a2efdd6752eb93450547a3ae68f0982325422dd7de634923fa0/Mockup_Patatine-copia-3.png" /> <img width="1620" height="1800" width_o="1620" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1e7c528b50f2e50cc191b59bb1ffc831455f5ffe3e12f2aef0e7878f608310be/prova_1.jpg" data-mid="205652271" border="0" src="https://freight.cargo.site/w/1000/i/1e7c528b50f2e50cc191b59bb1ffc831455f5ffe3e12f2aef0e7878f608310be/prova_1.jpg" /> GRAPHIC DESIGN CHIPS Esselunga chips is a graphic design and product design project. Inspired by the heritage references of the Esselunga brand, I opted for an ironic and credible design, available across the entire Chips line. <img width="1143" height="480" width_o="1143" height_o="480" data-src="https://freight.cargo.site/t/original/i/d1b11690304253caf5974d5a344a402e5e4affa704b74398eb8fc3ca8f0f82de/www.gif" data-mid="169745022" border="0" src="https://freight.cargo.site/w/1000/i/d1b11690304253caf5974d5a344a402e5e4affa704b74398eb8fc3ca8f0f82de/www.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3fdc9bf80df4dcddd7134e9677cf0ac3dc3265b62ba3fa455c652b9cddbe1ee7/11.gif" data-mid="169745097" border="0" src="https://freight.cargo.site/w/1000/i/3fdc9bf80df4dcddd7134e9677cf0ac3dc3265b62ba3fa455c652b9cddbe1ee7/11.gif" /> BRAND IDENTITY COLONNE Music District Colonne is the beating heart of the city of Milan, in continuoustransformation, it is a meeting place for very different people.Each moment of the day sounds in its own way, each passingperson carries his own frequency. Colonne is the changing stagewhere the music of the city takes place, the soundtrack of Milan. The columns symbol was designed to come alive to the sound of music. Each of the 16 columns represents a range of sound frequencies CREATIVE DIRECTION Design Bitch Design is a serious matter, which requires method, a huge culture and the attitude to pay attention to small things. In spite of the great care and commitment that it requests, it’s important to be able to look at projects from di!erent perspectives. Design, bitch! wants to show alternative points of view on design, avoiding to be self-referential, but speaking, instead, to anyone, even the ones who are not used to dealing with it. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31caebdcc48b1463c6614681945051f6d1fd2baa624bd0f0875470255d6fed15/PROVA4-copia.gif" data-mid="170037092" border="0" src="https://freight.cargo.site/w/1000/i/31caebdcc48b1463c6614681945051f6d1fd2baa624bd0f0875470255d6fed15/PROVA4-copia.gif" /> GRAPHIC DESIGN &amp; CREATIVE DIRECTION Calcetto Eleganza ScarfCalcetto Eleganza is a streetstyleeditorial project based in Milan.Their creative team commissioned meto make their institutional scarf.The request was for a black andwhite product, which containeda logo pattern and which had aclean and simple language. <img width="1164" height="1558" width_o="1164" height_o="1558" data-src="https://freight.cargo.site/t/original/i/da7ff7816879b6ee9d1775cc8da0b7dec53714a0503d38f79df0acf67f4bc2c7/Screenshot-2023-04-07-alle-12.03.21.png" data-mid="174570468" border="0" src="https://freight.cargo.site/w/1000/i/da7ff7816879b6ee9d1775cc8da0b7dec53714a0503d38f79df0acf67f4bc2c7/Screenshot-2023-04-07-alle-12.03.21.png" /> <img width="1211" height="1600" width_o="1211" height_o="1600" data-src="https://freight.cargo.site/t/original/i/173872aea15f68ecea56c6102ade6b4c688e18a3e885d855c418f01e892be96e/Screenshot-2023-04-07-alle-12.03.31.png" data-mid="174570467" border="0" src="https://freight.cargo.site/w/1000/i/173872aea15f68ecea56c6102ade6b4c688e18a3e885d855c418f01e892be96e/Screenshot-2023-04-07-alle-12.03.31.png" /> https://spazioluma.com/Footer-1 Mon, 09 Jan 2023 16:27:28 +0000 www.spazioluma.com https://spazioluma.com/Footer-1 SPAZIOLUMA.COM IG: lucamarocchi Phone: +393923472979 /VIA WATT—MILAN