CONTENT PRODUCTION
POMELLATO
At Pomellato, I shape the visual storytelling behind our digital campaigns,
leading the creative direction of the shoots featured on our
social media and website
For the editorial shoot of the Eleganza Football Tournament,
I took on the role of art director with the goal of fusing design culture and football
GRAPHIC DESIGN
CHIPS
Esselunga chips is a graphic design and product design project.
Inspired by the heritage references of the Esselunga brand, I opted for an ironic and credible design, available across the entire Chips line.
BRAND IDENTITY
COLONNE Music District
Colonne is the beating heart of the city of Milan, in continuous
transformation, it is a meeting place for very different people.
Each moment of the day sounds in its own way, each passing
person carries his own frequency. Colonne is the changing stage
where the music of the city takes place, the soundtrack of Milan.
The columns symbol was designed to come alive to the sound of music.
Each of the 16 columns represents a range of sound frequencies
COLONNE Music District
Colonne is the beating heart of the city of Milan, in continuous
transformation, it is a meeting place for very different people.
Each moment of the day sounds in its own way, each passing
person carries his own frequency. Colonne is the changing stage
where the music of the city takes place, the soundtrack of Milan.
The columns symbol was designed to come alive to the sound of music.
Each of the 16 columns represents a range of sound frequencies
Design is a serious matter, which requires method,
a huge culture and the attitude to pay attention to
small things. In spite of the great care and commitment
that it requests, it’s important to be able to look at
projects from di!erent perspectives.
Design, bitch! wants to show alternative points
of view on design, avoiding to be self-referential,
but speaking, instead, to anyone, even the ones
who are not used to dealing with it.
a huge culture and the attitude to pay attention to
small things. In spite of the great care and commitment
that it requests, it’s important to be able to look at
projects from di!erent perspectives.
Design, bitch! wants to show alternative points
of view on design, avoiding to be self-referential,
but speaking, instead, to anyone, even the ones
who are not used to dealing with it.
GRAPHIC DESIGN
& CREATIVE DIRECTION
Calcetto Eleganza Scarf
Calcetto Eleganza is a streetstyle
editorial project based in Milan.
Their creative team commissioned me
to make their institutional scarf.
The request was for a black and
white product, which contained
a logo pattern and which had a
clean and simple language.
/VIA WATT—MILAN